Being Noah Tesfaye #42: Apple: The Brand that Shaped My Childhood

June 24th, 2010. It was a warm, breezy Friday afternoon on University Avenue in Palo Alto. I was excited all day because I knew that after our weekly Friday night dinner, I’d finally get to go to a very important teal store. That’s what it looked like then, before it moved down the street and had echo problems. After watching the keynote, and being the avid Steve Jobs fan I was, I could not wait. That evening, the day the iPhone 4 launched, was moment I became an Apple fan.

At around seven, the line still wrapped around the back of the store. I nearly sprinted into the front door of the store, and waited, and waited, and waited. Then, I finally got my chance to hold one. It was unlike anything I had ever knew was possible. It was glass on both sides, slippery and shatter-prone. Nonetheless, I wanted one. I begged to get anyone around me to buy one, just so I could get a chance to have access to it everyday. I couldn’t even see the pixels on the screen! It was so crispy, before I even knew what the term meant.